65-Inch LG Gallery TV vs Samsung The Frame: Which Should You Buy?

Posted on 20 Jul 2026 by Julian House

Samsung The Frame has long been the obvious choice for buyers who want a television that looks like framed artwork, but LG’s new 65-inch LX7 Gallery TV gives it a much more direct rival. Both are designed to sit neatly on the wall and display art when they are not being used as ordinary televisions, yet they approach the idea differently. Samsung focuses on the most convincing picture-frame effect and a mature Art Store ecosystem. LG puts more emphasis on Mini LED picture technology, Dolby Vision and its familiar webOS platform.


This comparison looks at the 65-inch LG LX7 Gallery TV, model 65LX7B6LA, and the 65-inch Samsung The Frame, model QE65LS03HA. We have compared the official specifications with early owner feedback and wider technology-community discussion to work out which model suits different homes, viewing habits and priorities.


65-Inch LG Gallery TV vs Samsung The Frame: Which Should You Buy?

Quick verdict: Samsung The Frame is still the safer choice when the art effect matters most. The LG LX7 is the more interesting television-first option, with Mini LED backlighting, Dolby Vision and webOS. Samsung looks more like framed art; LG appears to offer the stronger specification for everyday TV viewing.




 

The two 65-inch art TVs compared



LG LX7 Gallery TV vs Samsung The Frame


Exact models


LG: 65LX7B6LA   |   Samsung: QE65LS03HA





Display technology


LG: QNED Mini LED LCD   |   Samsung: QLED LCD





Artwork platform


LG: Gallery+   |   Samsung: Art Mode and Art Store





HDR support


LG: Dolby Vision   |   Samsung: HDR10+ with no Dolby Vision





Smart platform


LG: webOS   |   Samsung: Tizen





Best suited to


LG: buyers who prioritise television picture features but still want an art display.


Samsung: buyers who prioritise the most convincing framed-art effect.





 

Check the latest prices


Prices and availability can change quickly, so the most reliable option is to open the live Discount Promo Codes product pages below. Each page shows the latest retailer information available for that model.


Samsung The Frame 65-inch


QE65LS03HA QLED 4K Art TV at AO


Check the latest Samsung price





LG LX7 Gallery TV 65-inch


65LX7B6LA QNED Mini LED Gallery TV at Currys


Check the latest LG price





 

Which looks more like framed art?


Samsung The Frame remains the more convincing art television. It has been refined over several generations, and the combination of its low-reflection screen, slim profile, interchangeable bezels and Art Mode makes the entire product feel built around the idea of displaying artwork.

The LG LX7 follows the same principle but does not disguise its television hardware quite as effectively. Its attachable white frame and Gallery+ service help it blend into a room, although the visible lower section beneath the screen gives it a more conventional TV appearance. Some early enthusiasts have specifically highlighted this as the biggest weakness in the design.

That does not make the LG unattractive. It simply means Samsung remains better at creating the illusion of a framed print rather than a television showing a painting.

Best for the art effect: Samsung The Frame.

 

Which should have the better picture?


The LG LX7 has the more promising specification for ordinary television viewing. It uses Mini LED backlighting, which can provide more precise brightness control than a conventional LED backlight when it is implemented well. LG also supports Dolby Vision, a format used by many streaming services and 4K discs.

Samsung The Frame is designed around its appearance rather than class-leading home-cinema performance. Its QLED panel can produce a bright and colourful image, particularly in a well-lit room, but black levels and dark-scene contrast are often criticised when compared with performance-led TVs sold at a similar price.

The caveat is that the LX7 is very new. Early owners have praised its general picture quality and panel improvement, but one detailed account also mentioned slightly uneven backlighting and brightness that was not as high as expected. That is useful evidence, but it is not enough to treat the result as a settled laboratory verdict.

Likely picture-quality winner: LG LX7, although detailed independent testing is still limited.

 

Bright rooms and reflections


This is one of Samsung’s strongest areas. The Frame’s matte-style display is designed to reduce obvious reflections and help artwork look more like a physical print. That makes it particularly appealing in living rooms with large windows or strong daytime light.

The LG also uses a reflection-reducing gallery-style screen, while its Mini LED backlight may help it maintain a bright image during daytime viewing. Samsung nevertheless has the more proven glare-control system for displaying art.

For television programmes and films, the LG may produce the more impactful image. For artwork in a sunny room, Samsung remains the safer choice.

 

What owners and technology communities say


Forum coverage of these two televisions is not evenly balanced. Samsung The Frame has been sold across several generations, so there is a substantial body of owner discussion covering everyday use, installation and long-term problems. The LG LX7 only arrived in 2026, leaving far fewer exact-model reports and almost no long-term reliability evidence.

That difference matters. The Samsung comments reveal patterns that have appeared repeatedly over several years. Current LG discussion is better treated as an early indication of what the LX7 is like to set up and use, rather than a settled verdict on the product.

 

Why owners choose Samsung The Frame


The strongest praise is remarkably consistent: The Frame can make a large television feel much less intrusive. Owners frequently say that its matte screen, close wall mounting and optional bezel help it blend into a living room in a way that an ordinary glossy black TV cannot.

Art Mode is central to that appeal. Even owners who criticise other aspects of the television often like the finished effect once they have adjusted the artwork brightness and colour settings. In a broad Reddit discussion asking for honest Frame opinions, design-focused buyers commonly describe the appearance as the main reason they are satisfied with the purchase.

Owners also value the separate connection arrangement when it has been planned properly. Keeping consoles, set-top boxes and other equipment away from the screen can support a cleaner wall installation, although the external box and its cable still need somewhere practical to go.

 

The problems that appear after installation


The most persistent criticism is not usually the frame design. It is Samsung’s software and connected features.

Owners report a mixture of Tizen menu clutter, account prompts, promoted content and settings that are difficult to locate. SmartThings, Wi-Fi and Art Mode behaviour also appear regularly in troubleshooting discussions. Problems are not universal, but they occur often enough to be considered part of the ownership picture rather than isolated complaints.

A long-term Reddit ownership thread combines praise for the finished appearance with complaints about processor speed, wireless connectivity and software reliability.

UK discussions on AVForums raise many of the same practical issues, including One Connect Box placement, wall sockets, remote-control behaviour, screen uniformity and whether The Frame justifies its price beside a conventional OLED or Mini LED television.

Picture quality produces the clearest divide between different types of buyers. People purchasing primarily for the room design are often satisfied. Home-cinema enthusiasts are more critical of black levels, HDR impact and value for money. An AVForums ownership discussion contains both positions: some contributors are very happy with The Frame as an everyday television, while others describe grey-looking blacks and frustrating artwork management.

Extra costs are another recurring concern. The desired bezel may not be included, and full access to Samsung’s Art Store requires a subscription. Those costs are easier to accept when Art Mode will be used daily, but harder to justify when it is only an occasional novelty.

 

What early LG LX7 owners are reporting


The available LG evidence is much smaller but more closely related to the exact LX7 model. Early owners generally appear positive about the panel and the finished television once it has been configured.

The most detailed LG LX7 owner discussion on Reddit describes the picture as a noticeable improvement and says artwork looks attractive. The same account, however, mentions some uneven or “splotchy” backlighting and black levels that are consistent rather than truly deep. This is a useful real-world observation, but it comes from one owner rather than a controlled panel test.

Gallery+ and Always Ready appear to be the most immediate usability weaknesses. Early users say the features work, but that LG does not explain them clearly. Uploading personal photographs may be easier through the ThinQ mobile app than through the television interface, and some controls are reportedly difficult to find without experimenting.

The physical design has also divided art-TV enthusiasts. In a discussion within the Samsung Frame community, some contributors argue that the visible lower speaker or sensor section makes the LX7 look more like a normal television with a border attached. That is subjective, but it reinforces Samsung’s advantage when the framed-art illusion is the main buying priority.

 

How much confidence should buyers place in this feedback?


The Samsung evidence is broader and more useful for identifying long-term ownership patterns, but not every comment relates to the exact 2026 QE65LS03HA. Forum discussions often cover earlier Frame generations, and Samsung may have changed individual features or software behaviour between model years.

The LG evidence relates more closely to the current LX7, but there is far less of it. There are not yet enough owners to establish whether reports about backlight uniformity, Gallery+ controls or software behaviour are widespread problems.

The fairest conclusion is that Samsung offers the more proven art-TV experience, together with well-documented software and value compromises. The LG shows promise as a television-first alternative, but buyers are accepting more uncertainty because its long-term strengths and weaknesses have not yet been established.

 

Software and everyday use


The LG uses webOS, while Samsung uses Tizen. Both cover the main UK streaming apps and smart-home functions, but the ownership experience differs.

Samsung has the more mature art platform, yet its wider smart-TV software attracts more complaints about clutter and account prompts. LG’s Gallery+ system is newer and appears less intuitive, although buyers who already use LG ThinQ products may find the wider ecosystem familiar.

Trying both interfaces in a shop is worthwhile. Menu design sounds like a minor issue, but it affects every app launch, input change and settings adjustment after purchase.

 

Gaming and connected devices


Both televisions should suit ordinary console gaming. Samsung promotes variable refresh support up to 144Hz on the 65-inch model, while LG’s Dolby Vision support may appeal to Xbox owners.

The LX7 is still too new for a deep pool of exact-model latency and motion testing. Competitive players should check independent measurements before choosing either model solely for gaming. Casual players are unlikely to find either unusable.

 

Installation and extra costs


An art television only works visually when the installation is tidy. The screen, wall mount, sockets, cables and any soundbar need to be planned as one setup.

  • Check whether the required frame or bezel is included.

  • Allow for professional wall mounting where necessary.

  • Plan where the power cable and external devices will go.

  • Include the cost of cable concealment or trunking.

  • Check whether an art subscription is needed for the content you want.

  • Consider whether a soundbar will spoil the intended gallery appearance.


Neither TV is completely cable-free. Both still require power, and consoles, set-top boxes and sound systems need somewhere to connect.

 

LG LX7 and Samsung The Frame pros and cons




LG LX7 Gallery TV


Pros

  • Mini LED backlighting

  • Dolby Vision support

  • webOS and ThinQ integration

  • Promising early picture feedback

  • A genuine alternative to Samsung’s art-TV range


Cons

  • Very limited long-term owner evidence

  • Gallery+ setup appears unclear

  • Less convincing framed-art illusion

  • Some early backlight-uniformity concerns

  • Less established artwork ecosystem




Samsung The Frame


Pros

  • The most convincing established Art Mode

  • Strong glare control

  • Decorative bezel options

  • Mature Art Store ecosystem

  • Large community of owners and setup advice


Cons

  • Picture quality is not class-leading for the price

  • No Dolby Vision

  • Recurring software and connectivity complaints

  • Extra bezel and subscription costs

  • Weaker dark-room performance




 

Who should buy the LG LX7?


The LG is better suited to someone who wants an art-style television but still places considerable weight on ordinary picture performance. Its Mini LED backlight, Dolby Vision support and webOS platform give it a stronger television-led argument than a simple Samsung imitation.

Choose it when you prefer LG software, watch plenty of Dolby Vision content and are comfortable buying a newly released product with limited long-term owner evidence.

 

Who should buy Samsung The Frame?


Samsung remains the safer choice when the television’s appearance while idle is the main reason for buying. Its Art Mode, screen finish, bezel options and established ecosystem make it better at blending into a design-led room.

Choose it when you expect to display art regularly and are willing to accept weaker home-cinema performance in return for the more convincing visual effect.

 

Final verdict


Samsung The Frame is still the better-developed art television. It has the more convincing frame effect, the more mature artwork platform and a much larger body of real owner experience. Its weaknesses are equally clear: no Dolby Vision, middling dark-room performance, software complaints and extra ecosystem costs.

The LG LX7 is the more interesting television-first alternative. Mini LED backlighting, Dolby Vision and webOS give it a stronger picture-led proposition. Early feedback is encouraging, but its Gallery+ experience needs refinement and there is not yet enough evidence to judge long-term reliability.

Buy Samsung when the screen’s appearance as art is the deciding factor. Buy LG when you want an art-style television but care more about picture technology and LG’s platform.

 

Frequently asked questions


Is the LG LX7 an OLED TV?


No. The LG LX7 is a QNED Mini LED LCD television. It should not be confused with LG’s G-series Gallery OLED models.

 

Which TV displays art more convincingly?


Samsung The Frame currently offers the more convincing artwork experience because of its matte-style screen, mature Art Mode, optional bezels and established Art Store.

 

Which has better picture quality?


The LG LX7 has the more promising specification for ordinary television viewing because it uses Mini LED backlighting and supports Dolby Vision. Detailed independent testing of the exact 2026 model remains limited.

 

Does Samsung The Frame support Dolby Vision?


No. Samsung supports HDR10+ rather than Dolby Vision on The Frame.

 

Can I display my own photographs on both TVs?


Yes. Both televisions support personal-image display, although their upload methods and controls differ.

 

Do I need an art subscription?


You can display personal images without subscribing to a complete art catalogue. Full access to Samsung’s Art Store requires a separate subscription, while LG Gallery+ terms should be checked before purchase.

 

Which is better in a bright room?


Samsung has the more proven low-reflection art presentation. The LG should also suit bright rooms, but exact side-by-side testing is still limited.

 

Which is the safer purchase?


Samsung is the safer art-TV purchase because its strengths and weaknesses are well documented. The LG is newer and potentially stronger as an everyday television, but has much less long-term owner evidence.

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